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Whether it involves online registrations or sharing bursts of content, the goal of every site is to generate revenue through leads. Rather than simply creating web pages, it is obvious to provide an incredible user experience which is equivalent to boosting the conversion rate. Website Developers play a key role in delivering usability more than the customer’s expectations. Here are some design practices which enhances the conversion rate
In order to reduce the loading time of the website, you need to compromise on the appearance of the web pages. Remember, the website must not impact your online presence. Besides eliminating irrelevant graphics, HTML5 form validations, frequent class reusability and image optimizations are some of the practice that you should consider after handing over your ideas to a web designer. Even though you might like a shiny layout, you should not recommend it to professionals.
Select a color scheme for better user experience. A developer might find it enjoyable to switch between two different color schemes, but affects the user engagement on the website. He or she is bound to strain his eyes and be bothered with something else rather than coordinating his needs to you. Don’t think differently but be simple with your ideas. A consistent font size will further improve the visibility.
Ensure that the navigation is intuitive. Higher bounce rate is due to poor navigation of the website. Once the website has been loaded, you can win the web browser by guiding him through the structure which needs to decided before moving on the development phase. Later, the web designing company finds it tough to re-edit the code or program. Never experiment with the navigation tabs. You would be giving a hard time for the user to understand what you are engaged in. For seamless navigation, implement Breadcrumbs without compromising on the design conventions.
Just like a newspaper, your developer might make things compact. Use sufficient space between visual elements to enhance the reading experience. If you are smart in using white spaces, then you are sure to make your website appear elegant as well as sophisticated.
Ask your web developer to align the components on your website properly. Footers, headers, borders and padding are pre-defined while the website framework is designed. A few modifications in the HTML code can take care of the alignment. Besides, try to overcome the challenges pertaining to block as well as font size. Never forget that the user never scrolls the webpage up or down to read the entire content of web pages. Their attention is diverted to a section which attracts them most.
After you have implemented everything to deliver a better user experience, test the website to gauge the interactivity and the responsiveness. Be proactive to check issues which include CSS Min-height bugs and Floated Elements during the testing phase. In case of a responsive website, ensure that the images and the content doesn’t overlap. The site should adapt to different screens of smartphones.
On a concluding note, your ideas should not be complex in nature while painting them into reality. An out-of-the-box thought might make the website look ultra modern. Be simple.